Top 5 Health and Fitness Apps on iOS in New Zealand: Q1 2023

In the first quarter of 2023, the top 5 Health and Fitness apps on the iOS platform in New Zealand showcased varying trends in downloads, revenue, and active users. Here’s a detailed look at their performance:

Me+ Daily Routine Planner from Enerjoy Pte. Ltd. saw a significant surge in weekly revenue, peaking at around $2K in the last weeks of March. The app's downloads also spiked, reaching 3.7K in the week of March 6. Active users followed a similar trend, increasing from 437 in early February to 5.9K in early March.

MyFitnessPal: Calorie Counter maintained a robust performance with weekly revenue consistently above $7K, peaking at $14.7K in early February. Downloads remained steady, with minor fluctuations around 1K per week. Active users averaged around 53K, reaching a high of nearly 62K in early January.

Flo Period & Pregnancy Tracker by FLO HEALTH UK LIMITED experienced steady weekly revenue, hovering around $8K to $10K throughout the quarter. Downloads showed a steady rate, with slight dips, ending the quarter with about 975 downloads in the last week of March. Active users remained consistent at approximately 34K.

Impulse - Brain Training from GMRD Apps Limited witnessed a dramatic rise in weekly revenue, hitting a peak of $2.7K in mid-March. Downloads spiked significantly in early March, reaching almost 6K, while active users saw a sharp increase to 6.2K in mid-March before stabilizing around 2.8K by the end of the quarter.

BetterMe: Health Coaching by BetterMe Limited showed consistent weekly revenue around $1.4K to $1.8K. Downloads remained relatively stable, averaging around 800 per week. Active users saw a gradual increase from 1.2K in late December to over 3.1K in early March before a slight decline towards the end of the quarter.

For more detailed insights and data, visit Sensor Tower.